As the effects of the coronavirus pandemic continue to be felt across the globe. All the movement and travel remain restricted, events, meetings, and conferences stand cancelled. The median of everything has changed and marketing enthusiast is forced to switch years and come up with alternative outlets.
Amid these mishappenings, social media has come to the rescue of travel buffs. Through engaging digital campaigns and activations, various tourism boards kept hungry travelers well-fed by designing an innovative experience that gave a sense of adventure while they stayed inside their homes. From digital trips to the never-before virtual experience, social media has kept the traveler in us in touch with our real spirits giving us a satisfaction of sorts while leaving us wanting more at the same time.
The media industry is one of the many sectors currently ruling under the impact of coronavirus pandemic and the resultant nationwide lockdown. As life turned on its head, the world is waking up to a nearly, strange ‘COVID-19’ age, and the media sector is staring at the imperative of wholesale changes, based on its learnings from the lockdown time experience. This inevitability is also pushing the sector into a serious network on the strategies to be adopted for the future. Thanks to this extraordinary scenario digital media have now become the most significant area of focus for every player in the industry.
The news sounds like a collection of social work handouts. This is sad because the newspaper was the greatest collaboration of democracy we had. India literally voted through print but coronavirus has announced the birth of the digital era. The virus did not cause it, it formalizes. Print defined a sense of social, and now analysts were declaring life begins online.